Monday, March 28, 2011

Learning how to submit articles is a must especially for those website owners who would like to increase their traffic as well as their search engine ranking. It is a great way to obtain additional traffic which will therefore promote an online business.

There are lots of articles that can be composed in any type of format. You can compose certain articles such as informational articles, manuals, tutorials, case studies or any type of article writing that you may be good at. Every tiny bit of information that is considered valuable to your readers could be really effective in promoting your website traffic as well as your search engine rankings.

Article marketing can be very effective since it increases your website traffic the longer you put out articles, it will be like a snowball building up as it rolls down the hill. There’s no need for you to submit your article to a bunch of websites merely to get a bunch of backlinks as well. Each article that you publish becomes the starting point, and website owners all over the internet will then read your article and republish it on their own website. Lots of blogs as well as content pages do this regularly. There are even certain websites that are willing to do nearly everything to obtain additional content from any sources they may find. This means that once an article has been submitted in a particular website, it could possibly be republished on 10 or more other websites. Therefore from these websites, your article will also be republished on 10 or more websites thus repeating the chain in a continuous manner.

For example, imagine publishing a certain article on a simple website, then say five or more websites picked up your article and republish them on their very website, if the same amount of websites republishes your article from each site, then you will have more than a hundred and fifty websites with your published article as well as a backlinks all pointing towards your website.

Of course you can always publish your articles to more than one article directory. Each of these directories has its own readership and by doing this, you will be able to spread your article as well as your website in a very effective way. Another example is, if you publish your article to four or five distinct article directories, you will have your articles posted at a lot more than the hundred fifty websites which found your content through only a single directory. These are actually pretty good results for someone who only spent merely an hour or so on writing.

If you publish high quality articles and if the readers find it interesting, you can expect that more websites will be a lot more interested in republishing your articles. You can have your very own article republished in over hundreds of more websites without exerting an additional effort on your part.

It should be clear by now that submitting articles is indeed an efficient way of promoting your website as well as your online business in general. One can easily advertise their website without paying a single cent. This is the reason as to why article marketing is indeed very popular.

Due to our current world crisis, more and more people are experiencing unemployment. Therefore, these people turn to the internet as an alternative way to make money. This is actually a unique and useful way to earn money. If a person has no particular business related idea, or if one is looking for an alternative way to earn a living, why not try article promotion?

If you are a good writer, you can turn it into a freelance job. Luckily, online technology today provides lots of opportunities for these writers to earn good money. Use reliable search engines such as Google, Bing, Yahoo, etc. to search for article submission sites. You will then discover countless amounts of websites that are accepting and even paying for article submissions.

Another useful tip is to check out various social networks, forums and reviews which are related to the topic. Furthermore, why not subscribe to the blog via RSS so that you will be updated of the latest news and opportunities regarding the topic which you find interesting?

Looking for more great article marketing techniques that will tell you the straight-up truth? Beginner or not, Marketing Made Simple has the resources you need to become a marketing expert.

Wednesday, March 16, 2011

Mistake #1: Article Marketing is NOT the same as Backlinking.

Despite article marketing being a form of backlinking, not all backlinking is known as article marketing. This is due to the fact that article marketing provides a significant value to the article reader which will therefore bring in massive backlinks to the website. Backlinking provides significant SEO benefit to the website, as well as connecting your articles back to your website or product.

Article marketers provide an exhaustive explanation of the topic, even if it takes longer than 1000 words or more. They write one concrete, informative and readable article, and have it syndicated to those high quality, long-running websites all over the internet.

Backlinkers, however, merely compose approximately a 200 word paragraph, and refer to it as an article. They write only one piece of article, and have it spun into more or less 1,000 versions. They will then have these articles posted on thousands of here-today-gone-tomorrow autoblogs, where most spun articles quickly disappear.

Article marketers believe that quality is a lot more important than quantity. Unfortunately for backlinkers, they believe the opposite.

Mistake #2: Know Your Subject Better Than Your Readers

There are two reasons as to why it is helpful to publish articles in directories:
First - To get your articles republished by other website owners.
Second – To have the article readers click the links you’ve indicated in your resource box.
However, neither of these helpful things will happen if your article bears no substance and has little or no meaning at all. Website owners are capable of composing and publishing their own nonsense articles without linking them to other websites. Further, if the reader is already familiar with your article content, (as they probably will when you publish such fluff articles), then these types of instances will tend to drive them farther away from your website.

Just remember that article readers will follow you back to your website once they find your articles to be informative, direct, thorough and concrete. They’ll have trust in you.

Mistake #3: Create an Effective ‘Call to Action’ At the End of Your Article

Upon reaching the end of each article, most readers either go back to their previous page, return to their search results, while some others browse the entire site a little further. Unless the reader is provided with a compelling and effective reason to stay and explore your website, your reader might probably choose a different alternative.

Mistake #4: Follow Up With Your Readers Regularly

This is where the ‘Mailing List’ is extremely useful. You need to utilize your mailing list in order to stay in touch with not only your long-time valued readers, but also with the new comers. If you’re not in constant communication with your readers through the mailing list, you tend to lose money. Regardless if your website is only a pre-sell page for a newly released item, your first objective must always be to obtain your reader’s email address. After doing this, you can now send the reader towards the ‘Sales’ page. Otherwise, once the reader finishes his/her transaction, you’ve already lost the chance to get in touch with him/her. Considering that most online shoppers are needed to be exposed to offers prior to purchasing something, you’ll lose the majority of sales merely due to the fact that you did not attempt to follow up with your readers.

Mistake #5: Remember To Run Split Tests On Your Campaigns

Such questions like ‘Which anchor text converts better?’, ‘What resource box obtains the highest number of clickthroughs?’, ‘Which color headline brings in more signups?’ Up to the tiniest detail, right down to the font you decided to use in your website bears a major significance in your conversions. The only way to improve your sales and come up with more money is to constantly tweak and test your website. Don’t just let it sit there while you stare into space and wonder why you have no profit pouring in.

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