Monday, April 18, 2011
One of our main strategies is to use article marketing in order for us to obtain more traffic to our website. In this particular strategy, your main goal is to promote the traffic of your site by means of composing and publishing articles.
There are Three (3) Guidelines to this article marketing traffic strategy that one should focus on and they are:
1. Composing high caliber articles
2. Syndicating them across different websites
3. Having your articles ranked in various search engines
Now we’ll go on to see how we can be able to apply these guidelines:
I.Composing High Caliber Articles
Quality filled content EQUALS loads of people reading them until the end. More clicks to your website EQUALS more traffic. This also signifies that your article will then be republished on more and more websites, bookmarked and linked from one blog to another. This will also increase the exposure of your website as well as the number of your website visitors.
Good Quality Article Vs. A Poorly Composed Article
To simplify, a high quality or high caliber article provides value to the reader and solves the reader’s problem and curiosity. If the article doesn’t do either of these things, then it is therefore a poor article. However, a poor article is not exactly a poorly composed one. There are in fact, a lot of articles out there which are exceptionally written but have very poor content and there are a lot of poorly written articles out there, which provide great value to a lot of readers who are looking for help. These types of articles still attract a huge number of readers to the site they are promoting, despite the fact that it was poorly composed. A poor article, is an article that has poor content, poor information and has no value what so ever.
A good article provides value and/or solves the reader’s query. This is the reason as to why these ‘How-To’, ‘Tips and Tricks’ and ‘Tutorials’ articles are the type of articles that work great nowadays.
II.Publishing Them on Different Websites
Traditional article marketing works by a website owner submitting their article to various article directories, providing their visitors with the permission to republish these articles for free with a link back to your website.
A lot of article marketers compose articles and submit them to article directories and here is where they stop their article marketing efforts. Publishing your articles merely to various article directories worked exceptionally years ago. However, it will not provide you great results anymore.
The good news is that there are infinite amounts of websites, and you should not overlook this whenever you’re dealing with article marketing. Sure you should take advantage of article directories. However, if you submit merely to article directories, you are limiting your exposure and the potential traffic to your website.
Once you master the first guideline, which is composing a high caliber article, you will have a higher opportunity of having your articles get republished on many different websites, as well as many blogs. This happens automatically.
This is why you need to submit articles to as many quality article directories as possible, which will offer you a double benefit: one is direct traffic from the viewers of these directories, and your articles re-published and other sites that attract your target audience.
Whenever possible though, do not forget about blog networks, Wikis, Web 2.0 properties, Social networks and Ezines. Further, if you are really serious about article marketing, you should also make sure not to overlook distribution as well as submission services. These services offer access to a lot of websites and can provide you the opportunity to get your articles published on websites like about.com, specific sites related to your niche that attract your audience, or ezines. These services can be a great way to promote traffic and generate additional profit.
III.Having your articles ranked in various search engines
There are two possibilities whenever you publish an article:
-The article can either get lost in cyberspace, or
-It can get a first page rank of various search engine results.
Most of us would like the second possibility, and there are techniques that you can apply in order to reach this goal. An article that appears high in the rankings (and stays there) signifies pure gold since it will offer free traffic on auto-pilot. If you manage to get your articles ranked in major search engines, then you’ll have more readers of your articles and thus more web visitors.
This is the reason as to why getting your articles ranked should be prioritized. If your main target is to divert more free traffic towards your website then this signifies composing articles following a number of solid basic SEO principles.
Article marketing for traffic means composing quality articles that will entice people to view and read your entire website, publishing these articles to many websites and a large variety of them, and double checking the articles can get a high rank in Google by applying some solid SEO article writing techniques. This is a strategy that has been successful for a lot of marketers and is just as powerful in creating results as it was years ago.
There is tons more when it comes to correctly applying the proper article marketing techniques that will let you work smart and not hard. You can find more great information at Marketing Made Simple.
Saturday, April 2, 2011
Since Google’s algorithms have been updated to sort out the lower quality content from the much higher and more valuable information, content creation for SEO needs to be updated as well. You can’t keep applying the same old techniques to new technology, you must either adapt to them or you will get left behind. Plus on the bright side, having higher quality content will give you much greater conversions than if you kept posting the same old 500 word articles.
•Expand From Your Bubble – Ever heard of the idiom: don’t keep all your eggs in one basket? The same reigns true for creating a diverse investment portfolio. If one goes down then you still have a few others who will keep you up. Well, you should apply the same rule to your article marketing ventures. You shouldn’t have to rely on only one article directory to publish your articles. Since you will only be presenting information to that select group of people who use that specific article directory. But at the same time you shouldn’t go out and submit your article to hundreds of different directories, either. That’s called spamming and that is what Google has been fixing and trying to change with their new algorithm updates. Instead, it would be smart to pick out a select few article directories and syndicate your content along them. This way, you are presenting your information to readers and webmasters that use other large directories and therefore expanding your syndication, for both yourself and your readers.
•Use Original Content – This is something that is very important to stress to new and even existing article marketers. Over the past couple of years search engines and article directories have been cracking down on duplicate content. This has become an especially important concern during the start of 2011 when Google rolled out the new algorithm changes. Now, for those of us who have been using high quality, original content this shouldn’t be a problem. But for those people who have used illicit programs in the past to dupe article directories into accepting the same article, their conversions have started to greatly suffer. Hopefully with these new content changes coming, more article marketers will start to apply themselves into creating unique content that is actually beneficial to the reader and doesn’t just state commonly known facts. Your readers see you as an authoritative person on the subject; why ruin that important connection with a poorly written article that doesn’t end up helping them?
•Add The Personal Touch – There used to be a time when one of the largest article directories only required a minimum of 250 words per an article. But ever since late February 2011, EzineArticles applied new quality control guidelines, one of them was raising up the minimum word count to 400 words. Besides many people getting an infarction upon finding that out, just as many were happy to see that higher quality guidelines were being put into place. Less junk in the article directories and search engines meant a greater chance of your article being found.
One of the best article marketing strategies is to stray away from the norm. Instead of writing a 400 word article why not double that? As long as it isn’t obnoxious to read and very mundane, if it provides good information and you also choose to add some truthful (the keyword here is truthful) self-experience tips that you have found out while discovering your market topic or niche, then you will surely have a winner. You will be surprised to see how far conversions can go when you give your readers just that little extra hint of advice that could change everything.
•Never Ending Content – That is really only the start to article marketing the right way. For article marketers who are struggling to get their articles read and their links clicked, syndication is a very powerful strategy to help you do just that. Spreading your articles across the web so that no matter which search engine they are using they will find your information would be a godsend for most people. Devote some time into developing a blog or website where you can post an article, and turn it into the hub of your information. From there, start syndicating and start expanding out into the world wide network!
at 1:24 PM Posted by Roland Hop